Constants

Make product decisions with user digital twins.

A digital twin of your target user tries your live website or iPhone app. In about 20 minutes, we’ll email you a user report showing where they convert, where they hesitate, and what to change.

Required

The tasks your digital twin should complete and the questions it should answer.

Each simulation runs one digital twin. Describe the user it should represent, or leave blank for a general first-time visitor.

Optional
More options

Run up to 5 simulations with the same inputs. Each gets its own report and uses one test from your allowance.

1–5
Device
See how it works

How it works

A faster decision loop for

Watch a digital twin of your target user try your product. Modeled on real customer personas, it explores the product, completes tasks, answers questions, and turns the experience into specific, prioritized feedback.

  1. 01/ 04

    Define your target audience

    Add your website, choose desktop or mobile, and select or describe a persona that reflects the customers you want to understand.

    New simulation
    Website https://yourproduct.com
    Device
    Persona
    First-time visitor New to your product
    Context
    Followed a link from a friend. Has never heard of the product and will give it about a minute.
    Goal
    Work out what it does and whether it’s worth signing up.
    Cares about
    Clear valueLow effortNo surprises
  2. 02/ 04

    Set tasks and questions

    Give each user a goal, like completing site onboarding or selecting a subscription plan, and ask questions about clarity, trust, appeal, or anything else that matters.

    Research plan

    Task 1Starting on the homepage, and without signing up, work out what this product does and who it’s for.

    • Q1In one sentence, what does this product do?Open answer
    • Q2How clearly does the homepage say who it’s for?1–5 scale

    Task 2Explore for a few minutes, then decide whether you would sign up.

    • Q1Where did your first guess turn out wrong?Open answer
    • Q2What would change your mind about signing up?Open answer

  3. 03/ 04

    Review the findings

    See whether the goal was completed, watch the recorded session, and get clear, reproducible findings with supporting evidence and recommendations.

    1. Critical · Conversion

      Asking for a card before people try anything turns most new visitors away.

      Fix Let people create their first project before asking for payment, and say clearly that the trial needs no card.

    2. High · Positioning

      Marketers, the intended audience, decide the product is for developers.

      Fix Lead with the result marketers get, and move the technical details to a page for developers.

    3. High · Pricing

      Trial users can’t see what makes Starter worth paying for.

      Fix Include team sharing in Starter, or show what Starter adds over free tools right beside the price.

    4. High · Usability

      On phones, new users can’t find the button to finish signing up.

      Fix Keep Continue visible above the keyboard, or move on automatically once the code is entered.

    5. High · Localization

      Shoppers in Germany hesitate when every price is in US dollars.

      Fix Show prices in euros to visitors in Europe, and offer SEPA Direct Debit at checkout.

    6. Medium · Concept

      The new dashboard wins, but customers immediately ask how to export it.

      Fix Add a CSV export before launch, or say on the dashboard that it’s coming soon.

    7. What worked · Onboarding

      The setup checklist gets new users to their first result quickly.

      Keep doing Keep the checklist as the first screen after sign-up when onboarding is redesigned.

    Digital twins in action
  4. 04/ 04

    Iterate swiftly

    Apply the feedback and re-simulate in minutes, without waiting for real users to give the right feedback or run into issues on their own.

Builder reactions

What builders said after Constants explored their products, surfaced the rough edges, and gave them something concrete to improve.

“This is incredibly valuable feedback. An outside perspective can really see things differently and more realistically.”

“This is pure gold. Amazing feedback. I’ll fix it.”

“Dang dude! This is quality feedback!”

“I have implemented these changes. I really appreciate it.”

“Your setup for this is pretty cool! Thanks for giving it a run.”

“You gave me a few new angles to look at. I’ll fix all of those in the next couple of days.”

“Thanks, I appreciate it!”

“They’re mostly API issues. We will work on it. I’m so grateful.”

“Thank you. That’s a lot of great feedback.”

“Amazed by how detailed the report is and how it covered most of the issues I have, including those that needed fixing.”

“These are all nice finds, and I’ll fix them today. I appreciate all your efforts.”

“Thank you. I will fix these now :-)”

“Incredibly appreciate the feedback. Thank you.”

“That is a genuine mistake and inconsistency I did not notice. I will fix it.”

“Thanks, will update!”

“Thanks a bunch!”

“Appreciate the signup attempts! I’ll take a look and see what the bug could be.”

“This is exactly the kind of feedback I was looking for. You caught several things I completely missed.”

“That’s some really honest and useful feedback. I’m impressed.”

“Thank you for such detailed and actionable feedback! I honestly didn’t consider accessibility at all, so this is great.”

Get started

Run your first user simulation free.

A single simulated user review can uncover functional issues and useful product feedback. Start free, then work with us to develop a simulation strategy for your critical product decisions.

First simulation

Free

1 complete user review
Report and session recording included

Try for free ↑

Simulation strategy

Make product decisions with confidence.

Every decision raises different questions. We’ll help identify what matters, simulate the right users and scenarios, and turn the results into evidence your team can act on.

Book a Call ↗

Team

Before Constants, we were product and engineering leads at Waymo. There, simulation modeled real human driving behavior at enormous scale, helping Waymo improve safety beyond human benchmarks and drive hundreds of millions of fully autonomous miles. We built the models and developer tools that made those simulations useful, repeatable, and accessible across the company.

Our mission at Constants

Give entrepreneurs, developers, and product teams the same leverage: simulation of real user behavior that shows teams what customers will do before they ship and helps them build better products faster.

MCP setup

Connect your account, prepare a test, then start when you’re ready. Setup uses no test allowance.


      
      
    

Keep simulating with Constants.

New users

Plan your simulation.

Tell us about your product decision. We’ll shape the right simulation strategy around your goals and budget.

Book a Call ↗

Existing users

Need more credits?

Reach out to support@constants.io for more simulation credits.

Email Support →